In January 2022, after selling her successful eCommerce business, Daina Lindsay founded Media Salt. What began as a solo venture quickly gained traction when Daina was approached by a group of passionate startup brands seeking support with marketing, social media management, and influencer campaigns. Through word of mouth and genuine results, Media Salt began to grow organically, becoming a trusted partner for emerging businesses.
Media Salt truly hit its stride in 2023. With a growing client base and a string of exciting influencer campaigns under our belt, we expanded our services and began managing talented creators. The business evolved from a boutique operation into a go-to agency for brands and agencies alike, for influencer marketing campaign management.
By 2024, the growth was exponential. To meet the demand, Dan Lindsay, Daina’s husband, joined Media Salt as General Manager, bringing fresh perspective, operational expertise, and strategic leadership. Under his guidance, we welcomed some of Adelaide’s most iconic brands to our client portfolio and delivered standout influencer marketing campaigns. It was a pivotal year, one defined by momentum, maturity, and sharpening our niche.
In 2025, Media Salt continued to grow from strength to strength. With a loyal client roster and a talented, passionate team behind us, we entered a new phase of evolution. To meet the increasing demand for influencer marketing and talent representation, we proudly launched our sister agency, Creator HQ. This bold new chapter allows Media Salt to focus on what we do best, strategy, content, and digital marketing, while Creator HQ takes the lead on influencer marketing campaigns and UGC.
Daina has a passion for building brands and finding clever ways to form strong emotional connections with the community around them. As a seasoned marketing and media sales professional, with over 15 years of experience, Daina has a diverse skill set. Daina is not just a marketer but also a successful e-commerce business owner. Her entrepreneurial spirit led her to establish and nurture a thriving e-commerce enterprise in 2017, PONO Probiotics, which became a testament to her ability to translate marketing prowess into tangible business success, such as getting the product stocked in Free People in the USA, and her story published in many editorial’s such as Steph Adams and Samantha Brett’s book The Juggle, Inspirational stories from mums juggling it all, eventually selling her business in 2021. This venture allowed Daina to gain firsthand experience in the intricacies of running a profitable online business.
Dan is a seasoned General Sales Manager with a proven track record of guiding teams through dynamic and demanding landscapes. With a wealth of experience, Dan has consistently demonstrated his ability to thrive in fast-paced environments, steering his teams towards success even in the face of challenges.His expertise lies in various facets of business operations, prominently in business relationship management, sales, marketing strategy, and business analysis. Dan's adeptness in fostering strong relationships with clients and stakeholders has been instrumental in driving business growth and maintaining customer satisfaction.
I'm incredibly thankful for bringing Media Salt on board to handle my digital marketing. They've been incredibly supportive and professional, treating my business as if it were their own. Whether it's ad management, organic socials, influencer marketing, or content creation, the team has consistently exceeded expectations. Their dedication has relieved me of the heavy lifting, allowing me to focus more on growing my business rather than being consumed by the day-to-day operations.
Katie Teage
Founder
The moment we contacted Media Salt we knew we were in good hands with all our social media needs. The calm, warm nature coupled with professional, insider knowledge helped us to get our business off to a flying start. If you are unsure of where to begin or have hit a little road block I can highly recommend the guidance of Media Salt! We could not have done it with out you. Thank you.
Sally
All Smalls Laundry
As soon as I saw the team were taking this direction with Media Salt, I had to reach out and book in a meeting. The team are to the point, grounding and had some fantastic ideas (step by step guides) about the future of expanding my brand. If you are talent, looking for representation, I urge you to reach out to Media Salt. Nothing but professionalism and the highest standard.
Alice
Founder
Working with Media Salt is an absolute pleasure. They are amazing collaborators who quickly understood and communicated our brand voice with precision and consistency. Not only are they incredibly reliable and organised, but they also bring great ideas to the table, always offering thoughtful suggestions that enhance our campaigns. On top of that, they're genuinely lovely people who gel seamlessly with our wider team. I couldn’t recommend them more highly.
Briony Roberts
Beerenberg
Working with Daina and Dan has been an absolute game-changer for our brand! Their creativity, strategy, and deep understanding of social media trends took our online presence to a whole new level. From stunning content creation to smart growth tactics, they didn’t just deliver results—they exceeded every expectation. What really sets them apart is not only their expertise, but the incredible network they bring with them. The photographers and other creatives they've connected us with have been top-notch—professional, talented, and aligned with our vision from day one. Daina and Dan are the real deal. Passionate, innovative, and deeply committed to helping brands grow. We couldn’t imagine doing this without them!
Emily Kneebone
The Edinburgh Hotel
Daina has helped us enormously in our 2 businesses and her skill set has dramatically increased our social media engagement.
Jane Kemp
Samiam & Beachside
I love our Socials thanks to Daina & Dan. We wanted to focus on growing our distillery business. Media Salt made it possible and fun. Engaging with our socials in real time, with our followers is a great experience and even better, it’s backed up by good creative and metrics.
David
Sawmill Gin
Being a small business without a huge budget for social media, I still understand the impact it has on a business. Media Salt – Dan and Daina – helped take my social media from a basic page to something that looks uniform and professional. They really made our page shine.
Both of them, along with their team, make things so much easier for me, even when I spam them with new dish photos, menu changes, and more! My Instagram and Facebook pages look awesome. I highly recommend MEDIA SALT.
Josie
Aldgate Pump Hotel
We've really enjoyed working with Media Salt over the last few months on multiple influencer campaigns. Daina is very communicative and organised which has made the whole process very smooth from start to finish.
Ida Karlsson
Once Upon
